Monday, October 09, 2006
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4 C'Ss
:
...ThE 4c'S...
...Cr0sS-CuLtUraL C0nSuMeR ChArAcTeRiStiCs...
...MaiNsTrEaMeR ...
i would personallyput myself in the Mainstreamer catergory because i tend to go for popular trends...i eat and drink popular foods such as Coca-Cola, KFCC yUmMy yUMmY McDonalds etc. i also wear brand clothes from highstreet shops such as River Island, TOPSHOP, Miss Selfridge etc. Reformer ... as i do recycle and don't like animal testing therefore try to get some products form the Body Shop and generally try and check labels before buying the make up products. Individualist but then again i do like watc ing Channel 4's 'Big Brother' when it is aired.
MaiNsTrEaMeRs: this is the largest group, they tend to buy well recognised brands and mainstream texts. e.g. Coco Cola, Daily Mail etc
AsPiReRs: Seeking improvement, these people seek to better themselves in everyday life. Defined by high status brand names. e.g. Gucci, Prada etc
SuCcEeDeRs: Buy brands reinforcing control and power in the media. e.g. Bentley etc
ReFoRmErS: Idealists, buy brands that are environmentally supportive . e.g. Bodyshop
InDiViDuaL: Very media literate, buys product image. e.g. iPod
SHEwasLOVED on 1:39 PM
